WHY WE DID IT: Needed to increase product page engagement and conversion.

HOW WE DID IT: Utilizing the Agile Methodology we created an AB test to confirm our hypothesis and strategy. Our hypothesis was that by increasing size and resolution of the product image and reducing the current 3-column layout to a 2-column would increase visibility and interaction and encourage purchase.

WHAT I DID: Participated in the full project life cycle by providing strategy, visual design and quality assurance of the AB tests and final build.

RESULTS: Tested 2 layouts against the control. The test produced the following results:

Control vs. Variation 1 vs. Variation 2

Variation 2 – Declared Winner based on product categories and implemented across the CDW website.

• Variation 2 saw increases in add to cart and order confirmation for both CDW and CDWG websites.

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Variation 1

Variation 2 – Declared Winner