WHY WE DID IT: Drive traffic and sales on the website via our Holiday Deals campaign.

HOW WE DID IT: Collaborated across teams and partners to deliver a 19 day advent calendar of deals.

WHAT I DID: Participated in the full project life cycle by providing strategy, visual design, front-end development and quality assurance of the final build.

RESULTS: The campaign proved successful and produced the following results:

• $900,000 in revenue
• $1/2 million in attribute revenue