WHY WE DID IT: CDW needed an updated refresh to the welcome mat of the website.

HOW WE DID IT: Competitive hack day to strategize and redesign the homepage that would be tested in a 2 week A/B test and eventually implemented onto the CDW website.

WHAT I DID: Participated in the full project life cycle by providing, UX design, strategy, visual design and quality assurance of the test build.

RESULTS: As part of the winning team, we produced the following:

• 16% decrease in bounce
• 24% decrease in exit rates
• 10.07% increase in orders per session

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WIREFRAMES

       

VISUAL DESIGN