WHY WE DID IT: Current brand pages were underperforming for internal and external stakeholders.

HOW WE DID IT: Utilizing the Agile Methodology, we interviewed users, brand managers and internal stakeholders to better understand the pain points associated with the current Brand page design.

WHAT I DID: Participated in the full project life cycle by providing UX design, strategy, visual design and quality assurance of the AB tests and final build.

RESULTS: The new designs tested well against the current brand pages with increased add-to-cart conversion as well as an increased time on page and scroll depth.

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QUICK IDEATION

VISUAL DESIGN

Cisco Brand Page

APC Brand Page

Riverbed Brand Page

Ergotron Brand Page

Apple Brand Page